You?ve probably heard that creating scroll stopping visual content is super important to your business and the ability to get your target customer to click your call to action.
The human brain processes images 60,000 times faster than print. This is why people inherently recall images rather than written word.
Secret #1 Create Brands & Stay Consistent
As you start building your visual content you will want to maintain a consistent color strategy for your brand. Your audience will not recognize your brand if your colors are hopping all over the place. Choose 2-4 colors and stick to them.
Secret #2 Add Movement
As you start building your visual content you will want to maintain a consistent color strategy for your brand. Your audience will not recognize your brand if your colors are boasting every color of the rainbow all over the place. Choose 2-4 colors and stick to them. If you are using Canva as your design tool you can create a color palette that will store your colors for easy access later.
Secret #3 Rule of Thirds
The Rule of Thirds is an imaginary 3×3 grid with horizontal and vertical lines that intersect. Where these lines intersect is supposed to be where the eyes naturally look. When designing try to offset your main image or text from the center of the composition area. It will give you a new perspective, which may or may not work better.
Secret #4 Pixel Perfect Images
Don?t use photos that are blurry. Nothing is more unattractive than photos that are horribly out of focus. Remember you want your audience to be awe struck by your visual content. Using below par photos will be offsetting. A lot of design tools give you access to high quality stock photos that you can insert into your designs. If you are using the Canva Pro version you will get access to millions of free graphics and photos.
Secret #5 Audience and Intent
Your image and design should coincide with your post, text, and target audience. Consider elements such as age, gender, demographics and psychographics. For example, if your blog or post is talking about cats, don’t post a photo of dogs. Stay on point.
Secret #6 Size It Accordingly
Whether you are posting to Instagram, Facebook, email, Pinterest, or blog post make sure that your image size is appropriately sized for the platform. If you are designing in Canva or Over, you can easily resize your images with the click of a button. Make sure that you are posting the optimal size for each platform. For example, Pinterest favors portrait images as opposed to square.
Secret #7 Simplicity
Don’t go overboard. Too much of a good thing is chaos. Don?t overwhelm your audience with hundreds of colors, layers of photos, and a novels worth of text. You may feel like you should add every brand color, all the text possible, and every cute animated gif you can find, but it can feel overwhelming and cause your audience to abandon you.