Pinterest Keywords for Pinterest Traffic

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Similar to other search and discovery platforms, Pinterest content requires keywords in order to be found by prospective target audiences. Pinterest keywords are keywords that describe the relevant content being pinned about on the platform. In order to grow your pinterest traffic, you will need to focus on your pinterest keyword placement.

Grow your Pinterest traffic

  • Pin Title
  • Pin Description
  • Pin Image
  • Board Title
  • Board Description

Please Note: Some of the links within this post are affiliate links of which I receive a small compensation from sales of certain items, at no extra cost to you. I will NOT suggest any link who I do not believe to be a great business!

Drive Traffic

Before you write your blog post and create your Pinterest pins you should compile a list of Pinterest keywords that you can use as your main keyword and supporting keywords. DO NOT keyword stuff. Meaning don?t just add keywords all bunched together that don?t make sense. You also, do not want to imply that you are using clickbait to bring in your audience. Be true to who you are and who you are attracting in your post and pin.

If you need help compiling a list of keywords, click ?Pinterest Keyword Search? to find out 5 FREE Pinterest keyword search tools that you can use to create an SEO optimized blog post, Pinterest pin, and get Pinterest traffic to your site.

Pin Title

Your Pinterest Pin Title is one of the first contextual things your audience will read. Your pin title needs to contain pinterest keywords but also be attention grabbing.

  • Only 100 characters
  • Only 30 characters show in your feed
  • Vary pin titles on posts but keep relevant to content
  • Do not use the same Title as the Pin Title
  • Think like your target audience
  • Use power words

Example:

Simple – Chocolate Chip Cookie Recipe

Better – Super easy keto chocolate chip cookie recipe

Check out Smartblogger.com for a list of power words that you can use to make your pin titles stand out.

Use isitwp.com to test your pin title?s engagement potential.

This image shows the Pin Title in the Pinterest feed.

Pin Description

Clearly state what you would like your target market to know while also integrating your Pinterest keywords into your pin description. Don?t write the entire post over, just sum it up with high frequency keywords.

  • Use your main keyword
  • Use supporting keywords
  • Be sure to use your keyword and supporting keywords throughout the description
  • 500 character count
  • You do not need to use hashtags – As of late, Pinterest has decided not to utilize hashtags in keyword search results.
  • New pin description = New pin image – When designing and creating pins, each new pin image, should have a new pin description.

Pin Image

  • Use bold, clear text – I admit, I?ve used beautiful script on my pin images. Who can help it? However, you want your reader to be able to read your content quickly and easily. If you question your text, do an iphone test. If you can?t read your pin on your iphone, you need to change your text.
  • Use text overlay
  • Text attention grabbing – i.e. Amazing Keto Chocolate Chip Cookie Recipe
  • Make sure your image and text content are congruent, meaning they have the same intent. For example, you have a blog post about chocolate chip cookies. You aren?t going to use the photo of a fashion model (most likely).
Grow your Pinterest Traffic with Pinterest Keyword Placement. Pinterest Keywords need to be a part of a Pinterest Marketing strategy in order to get found on Pinterest.
Grow your Pinterest Traffic with Pinterest Keyword Placement. Pinterest Keywords need to be a part of a Pinterest Marketing strategy in order to get found on Pinterest.

Pin Board & Pin Board Description

I?m mentioning the pin board and pin board description after the fact, thinking that you have already created your boards. However, you may want to go and edit your boards once you have found that you could and should add Pinterest keywords to each and every board and board description.

When you add the necessary keywords to your Pinterest Boards and Pinterest Board Descriptions you are adding SEO juice to your Pinterest account, helping your account bet found by users as well as Google.

Pinterest Board Names

The Pinterest board name is the name that you give each ?folder? that you put the pins. You want to name the Pin board something that is relative to the content that you will put inside. Coincidently you also want it to contain keywords.

  • 100 characters
  • Use keywords not ?cutesy? names

In the following example I created the board – Pinterest Mood Board.

Pinterest Board Description

The Pin Board Description should describe your Pin board and the contents thereof. The pin board description should contain the board name plus supporting keywords.

  • 500 characters
  • Use the Pinterest board name followed by supporting keywords

After creating my Pinterest Mood Board, I want to give it a description, while also integrating keywords.

Create a Pinterest mood board utilizing Pinterest pins and Pinterest images as inspiration for your aspirations. Creating a mood board on Pinterest is easy. Find colors, images, styles, and designs that build your vision. Design your vision from Pinterest?s wide array of looks, feels, styles, and designs. Creating a mood board on Pinterest will be fun and motivating.

Other Keyword Areas on Pinterest

About You

Your about you section is an often overlooked ?keyword? area of potential. Be sure to incorporate keywords about who you are and what you do.

Pinterest Name

Pinterest Display Name Is what was created from the email that you first entered when creating your account.

Pinterest Username

Pinterest Username will tell who you are. You have 3 – 30 characters here, so use your keywords precisely.

My pinterest username is: pinterest.com/designcontentgraphics

Every Little Bit Counts

Don’t miss out on your account and your pins being found. You will get Pinterest traffic when you utilize keywords anywhere and everywhere. Include them on your pin title, pin description, pin image, board title, and board description.

It is frustrating when your pins are not getting found. Use trial and error, testing and more testing, and your pins will eventually gain traction.

If you have any questions or comments, leave them below.

Xoxo, Jenn

 

Please Note: Some of the links within this post are affiliate links of which I receive a small compensation from sales of certain items, at no extra cost to you. I will NOT suggest any link who I do not believe to be a great business!

 

 

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