Are you panicking because your Pinterest numbers have plummeted over the past several months? Get in line with the long list of other creators who have relied on tried and true Pinterest best practices and Pinterest strategies but seem to have declining numbers across their Pinterest analytics.
Pinterest best practices are a culmination of new, old, and updated strategies and techniques that help you make strategic decisions for your Pinterest marketing. From the beginning of 2020 until now,
November 2020, March 2021, Pinterest best practices have changed to reflect a changing platform. To say the least, a lot can happen in a year!
Pinterest does what Pinterest wants and Pinterest wants users to stay on their platform. They want to continue to be a search and discovery platform, but also with an audience engagement intent.
Remember as you strategize and develop your Pinterest marketing strategy, incorporate the Pinterest best practices that work for your business. Every business is different. One thing that works for one business may not work for another.
In addition, because Pinterest is an ever changing platform, it will continue to change even from the date of this blog post. I will do my best to keep it updated and keep you notified of the latest MUST KNOWs!
Be sure to pin this post for later to stay up to date on Pinterest best practices and guidelines.
For the latest on pin design guidelines read Pinterest Design.
For a Pinterest design checklist and planner click the link below.
Please Note: Some of the links within this post are affiliate links of which I receive a small compensation from sales of certain items, at no extra cost to you. I will NOT suggest any link who I do not believe to be a great business!
Tailwind February 2021
Tailwind did an interesting study over the past few months focusing on what is working on Pinterest. They have found several important stats to help you increase your Pinterest success.
Pinterest is now calling ‘new pins’ which are pin images never seen before on Pinterest, “Creates”. In the same regard, ‘repins’, rather pins that have been pinned by someone else or pinned again by you are now called “Saves”. Saves are great because this is means people are responding to your content which in turn helps to circulate your content on the platform.
Tailwind stated that “accounts averaging 20 saves or more per pin are pinning more original content (creates) than saves (repins).” And “Of the January 2021 pins … Over 5,000 saves, only 18% were saves themselves.” In other words, new images generate more engagement on Pinterest!
In a similar study from November 2020, Tailwind found that original “creates” constitute much of the repins “saves” that pin will ever get. This data was obtained from 1,500 accounts, 160,000 pins over a period of 16 weeks. Again, creates supersede saves.
This really, is nothing new if you read the section below from Tailwind’s FB Live from November 2020. The terminology may have changed but the logic is still there.
To find out more about Tailwind’s November 2020 study and the January 2021 study, read Tailwind “How to Increase Pinterest Engagement in 2021 (Original Data Study)!“
Besides the staggering statistics over “creates” and “saves” Tailwind has jaw dropping stats on their Tailwind Create app (see below …. Design with Tailwind Create)
Tailwind FB Live from November 2020
I just listened to the latest Tailwind Facebook Live! (Airdate: 11/11/2020) Super great show with fabulous, informative Pinterest specifics to act on today! (Trust me… act now to get your pin traffic climbing). If you are interested in listening to this episode click here.
Tailwind Live is broadcast by Jeff Sieh and Alisa Meredith, two super smart Pinterest experts who have insurmountable experience and know how with Pinterest strategies and designs. Their guest host was Jennifer Priest, another super talented Pinterest expert, who owns Smart Fun DIY, Smart Creative Social, and her course, Smart Pin Pro.
These Pinterest best practices are reflected in the podcast to provide an understanding to what Pinterest is looking for from its creators and for its audience (as of November 2020).
For other Tailwind podcasts click here.
To Sign up for Tailwind click here.
Best practices are proven results based on research, testing, and experience, that in turn are generally accepted ways of doing things. Typically, best practices are favored and result in being the guidelines and principles for desired outcomes.
Change Happens, Adapt and Grow
Repeat after me, ‘things change, things will always change’. You need to start thinking ahead and adapt to change rather than chasing your tail with past strategies that used to work but no longer gain traction. Start thinking more about your content and how your content will help others on the Pinterest platform while pinning with strategy and intent. Jennifer Priests suggestion is to “do less and do it better”.
Pinterest best practices 2020 may have changed and evolved over the past year, but take note, Pinterest best practices 2021 will also reflect Pinterests’ seeming intent to change its platform.
Moving from Visual Search Engine to Social Media Platform?
Pinterest wants their creators to provide their pinners with new, relevant content that provides a good experience. The Pinterest platform seems to be not only a visual search engine, but is also looking to be a social platform? like Instagram and Facebook. In addition to being an amazing source of information, Pinterest is looking to be more people oriented. They’ve slowly rolled out the Pinterest stories feature as well as videos, which keep users on the platform longer and strive to also establish communication and dialogue between Pinner and creator.
Who knows (only Pinterest) what they have in store!
There is not much you can do but accept it and move on!
The key here is to adapt and change! If we haven’t learned anything over the past year, it is in order to grown we must be willing to adapt.
What are the latest Pinterest Best Practices?
What are Fresh Pins?
Update 3/21: As you just read the Pinterest insights from Tailwind’s latest study, you can rest assure that new pins, “creates”, well out rank repins, “saves”.
Pinterest has always wanted to give their audience fresh, relevant content, representative of pinners search and planning intentions. They’ve just gotten more specific about it.
If you were like me you were under the impression that ‘fresh pins’ meant new images on pins. You could create a zillion new pins with new images and gain tons of new traffic and your Pinterest account would explode! If you’ve been doing this, it probably did not happen.
Pinterest does not want more of the same! Pinning the same idea is not providing the end user with a new experience. Pinterest wants their audience to come onto the platform and experience new ideas! If Pinterest users find the same old stuff they aren’t getting a new, novel experience.
A fresh pin is a pin that Pinterest has never seen before. It is also linked to Pinterest from a url link that Pinterest has never seen before.
To read more about fresh pins, read, What Are Fresh Pins on Pinterest?
Pinterest Guidelines – NEW CONTENT!
Pinterest wants NEW CONTENT. Whether its through new blog posts followed with new pins or new pins containing ‘new and novel’ ideas. The Pinterest Creators Festival stated ‘a fresh pin is a new url’! “Creates” from new content are awesome! But, not always possible.
- New blog posts followed by new pins linking to that url
Pinterest best practices – What are ‘New and Novel’ ideas / pins?
The latest Tailwind study doesn’t change the ‘idea’ of creating pins for a new audience.
Let’s take a look at this ‘new and novel’ ideas strategy. What does this mean for you?
- You need to create pins that will show your content in ways that vary from what you’ve been doing.
- What content can you create that will reach a new audience? When I think about it this way, it makes more sense. If you have a product, say low carb cupcakes, you can target this to low carb dieters, ‘healthy’ cupcakes for kids, low carb holiday cupcakes, low carb desserts, even keto cupcakes.
- What new ways can you present the same product or service? How can your new pin show something that no one has seen?
- You need to think outside the box!
If you simply create new images that are similar to the past images, you aren’t creating ‘new and novel’. You are just creating a new image, a new pin.
Pinterest wants ideas shown in new and novel ways that excite, entice, inspire, and motivate their audience.
When you start implementing this strategy don’t just add new content images to your blog posts. You will also need to add details about that pin inside of the post. Why does this new pin idea (new audience pin) correlate to the main topic of the blog post? You do not want your audience to click on the pin and be taken to a blog post that doesn’t tell them anything about the idea on the pin. This can be reported as spam and you will be docked!
Alisa mentioned that she imagined fresh as a ‘freshometer’ that measures the freshness of a pin. The highest level of freshness is new blog post, new pin image, new url. This is how I pictured it following her lead.
Pinterest Best Practices – What About Repinning (update 3/21: Saves)?
Have you ever thought about why you repin (save)? When you repin (save) others content you are saving relevant information to boards that you would like to refer to later. Now consider what else the ‘repin’ (save) does.
Repin (Save) with a strategy. Think about why you are repinning (saving). What does repinning (saving) do for you, for your pinners, for Pinterest? Repinning (saving) is giving more information about the pin and its contents. If you Repin (save) to every board and some of those boards have nothing to do with the pin, you are doing yourself a disservice. You only want to pin relevant information to relevant boards.
Why do we Repin (save)?
When you repin (save) to relevant boards you are building ‘context’ about that pin that was already posted to a similar, but different board.
You are giving pinterest additional information to add to what pinterest already knows about that board and the contents of that board.
It then helps Pinterests algorithm determine what pins go to what users based on their search queries.
Repinning (Saving) Strategy
Repin (Save) to relevant boards that help to build context and understanding to the pin being repinned (saved). You are adding additional information about the pin that then gives Pinterests algorithm assistance to determine who would best be served this pin.
Other Pinterest Strategy Elements
Research Other Social Media Strategies
It was recommended to check out other social media strategies and see what is working on those platforms. Simply see if you can modify any of these strategies into your own. For example, it was mentioned that you can repurpose other content used on TikTok to create engaging content for Pinterest.
- What kind of strategies are being implemented on Instagram and Facebook?
- What kind of content is being posted?
- What kind of images are being used?
- What is getting traffic?
Research Pinterest Marketing Best Practices
Research what you think you already know. If you think that things will always stay the same then you will be left chasing your tail, especially when it comes to technology. This is why you need to continue to learn and educate yourself on what Pinterest best practices exist according to the Pinterest ‘experts’. Below are several resources that you can search to gain incite into the constantly evolving Pinterest best practices.
Research Keywords for Pinterest SEO Best Practices
Pinterest SEO best practices include researching Pinterest keywords in order to optimize your Pinterest strategy. Keywords are a necessary SEO strategy to get found on the Pinterest platform. Similar to Google SEO, Pinterest uses keywords to help pinners find relevant information related to their search.
Use Pinterest keyword research tools to find keywords that should be used in your pin titles, descriptions, boards, and images. If you need FREE Pinterest keyword tool strategies…
Read this Blog post Pinterest Keyword Search to find out how to find keywords.
Pinterest Pin Best Practices
Are you designing your pins according to Pinterest best practices? (don’t forget you need to continue to research these ever changing Pinterest best practices!)
- What is your pin size?
- Using relevant pin images?
- Is your pin high quality?
- Pin title / description / image optimization?
- Incorporate branding into your pins?
- Are you solving a problem? Are you inspiring your audience?
- Did you incorporate a CTA?
- Did you include a text overlay?
- Is your pin pretty? Really though, would you click on an ugly pin?
- Is your pin unique or does it look like everyone else’s?
- Try using different pin types such as standard, video, and stories.
If you are interested in trying out Canva to design your Pinterest pins and social media content click here.
Video and Story Pins
Of the 5,000 saves (repins) from the January 2021 study, 30% were video pins. What is grabbing attention is how to, step-by-step, and demonstration type videos.
Story pins are increasingly popular on Pinterest as of current. Story pins incorporate a collection of videos, static images, and text, that tell a ‘story’ while inspiring pinners to act accordingly. To read more about story pins refer to How To Use Story Pins on Pinterest.
Canva, a design tool for non designers is a great tool that you can use to create simple, attention grabbing videos. As a Canva member you get access to video stock footage as well as animation features. To find out more about Canva or to sign up click here.
Design with Tailwind Create
Besides using Canva to design and create your own pins, Tailwind Has developed an extension of their scheduling platform called Tailwind Create. It is an amazing tool that will give you examples of pins with your specified content allowing you to choose what you like the best.
Tailwind Create is great to use when you:
- Are in a hurry to create pins
- Are having difficulties coming up with new, engaging designs
- Want to get it all done and scheduled in one place
What’s amazing is the data from this study that states, “For Pins saved via Tailwind in January 2021, making and sharing Pins with Tailwind Create resulted in 373% more saves than did resharing existing content.”
Tailwind also states that its “members average 1.8 minutes per Tailwind Create design compared with 15 minutes for popular drag-and-drop editors”. When you need to get your pins designed and scheduled quickly Tailwind Create is the Go To Tool.
To check out Tailwind click this link.
Pinterest Analytics / Google Analytics / Tailwind Analytics
Pay attention to your analytics. Step back and drop your ego at the door. Let go of your emotional ties to what you’ve designed and ask yourself questions. What pins are receiving more traction? Can you determine why these pins get more traffic? Are they original ‘new and novel’ pins for a unique url? Analytics to look at are found on:
- Pinterest Analytics
- Google Analytics
- Tailwind Analytics
What Pinterest best practices should I follow?
Honestly, Pinterest strategy is often a test, wait, and see what works. Best practices for Pinterest may involve paying attention to your individual Pinterest statistics. Remember that pinners come to Pinterest to find answers to their problems. What problems can you solve? How can you make that appeal to your audience?
I think that Jennifer Priest’s advice from the show ‘do less and do it better’ Is on point. Focus on what you do know! You have great content and you can add to that content. Create ‘new and novel’ pins based on ‘new and novel’ ideas. Think beyond of what is just in front of you.
We can’t always create new blog posts. Especially every day. That would be insane! But you can think outside the box and implement ‘new and novel’ ideas into your current blog posts and Pinterest marketing strategy.
Pin with purpose. When you Repin (save) your content, whether it be manually or through a scheduler like Tailwind, make sure your content is relevant to the boards it is repinned (saved). Pin to the most relevant board first. Have a reason why you are repinning (saving) to a certain board. How does repinning (saving) that pin to that board add more sustenance to the pin?
Remember ‘Pinterest best practices’ are subjective. Something that works for one person may not work for you. Research and look beyond what is already there.
As you make changes to your Pinterest strategy give it time to cycle and create data around the content. Then assess whether what you have strategized is working. You can’t make big changes all at once and expect instant traffic. Make A (1) change, assess, and go from there.
If you are looking for an awesome Pinterest course that not only teaches Pinterest best practices but also teaches “you” how “you” can specifically integrate Pinterest into your own business, I highly recommend Jennifer Priest’s course, Smart Creative Social, Smart Pin Pro. Her course doesn’t just tell you what to do but “makes” you figure it out with the tools that you have available to you.
Questions or comments leave them below,