Why Open a Pinterest Business Account
Pinterest is the up and coming (currently over 400 million people) search and discovery platform that sends organic traffic to your website. Your target audience is finding your content based on their searching criteria. They are looking for you and you have the solution.
A business Pinterest account gives your business the opportunity to reach thousands of potential clients. Customers who may not have found you if you were not on the platform.
Another awesome feature of Pinterest as opposed to those other ‘social media’ platforms is that your pins, your content that drives customers to your site, are evergreen. Meaning they last on the platform forever. A pin that you pinned a year ago, still has the potential of being seen over and over again. It even has the potential to go viral and be seen by thousands.
A Pinterest business account as opposed to a Pinterest personal account enables you to see analytics. This is important in identifying what pins are performing and strategize for future designing, planning, and scheduling.
Pinterest Business Account versus Pinterest Personal Account
A business account and personal account also have different ‘terms of service’.
Please Note: Some of the links within this post are affiliate links of which I receive a small compensation from sales of certain items, at no extra cost to you. I will NOT suggest any link who I do not believe to be a great business!
Pinterest Business Account
- Claimed website to appear ‘official’ to your audience
- FREE organic traffic to your site
- Generate new leads for your business
- Share new products / services to new audiences
- Rich pins
- Promoted Pins
- Build your brand
- Grow email list
Pinterest Personal Account
- Search content / Find information
- Save content
How to Open a Pinterest Business Account
Opening a Pinterest business account is easy. You can either open a stand alone business account or link your personal account to a business account.
You will need your Business Name and your business website. When you create your business account for Pinterest you will also use your email and create a password. If you were to create a personal Pinterest account you would enter a first name / last name rather than your business name.
Click here to open a Pinterest business account.
How to Make Your Personal Pinterest Account a Business Account
You can also transfer your existing personal Pinterest account over to a Business account. This would be more likely if your personal account was mainly your niche topic to begin with. Some experts believe it is best simply to open a new account for your business Pinterest account and establish followers from that point forward.
Sign Up for a Business Pinterest Account
How to Set up a Business Account for Pinterest
Simply signing up for a Pinterest business account is not all. You need to do a few more things for your business account to be up and running properly.
From your Pinterest account, go to Pinterest > Settings > Account Settings > Claim
First, claim your website. You want to appear professional and official to your audience. Claiming your website will link your website to Pinterest, verifying that you are a trustworthy business.
You also get this super cool globe with a check mark by your website name on your Pinterest page making you look ‘certified’ and shows proof that you have a Pinterest business account.
For more information about claiming your website on Pinterest visit Pinterest’s help page here.
Second, enable rich pins. Rich pins give extra information “metadata” about your pin and its contents as opposed to regular pins that only provide information given by your post. There are several types of rich pins, product, recipe, article, and app.
The metadata pulls information from your website about the pin that isn’t normally seen if rich pins aren’t enabled.
- Product – Product rich pins pull additional product information such as price from your website.
- Recipe – Recipe rich pins are conducive to food bloggers who post about food recipes and will provide the ingredients, serving size, and other recipe information.
- Article – Article rich pins are for bloggers. These pull additional information about the author, article, and post.
For more information about rich pins read Pinterest help section about installing rich pins. Click here.
You’ve just created your Pinterest business account. Congratulations! Now the fun stuff! Analytics!
To get to your Pinterest Business Analytics:
Pinterest > Business Hub > Overview
Pinterest business analytics is full of good stuff (Pinterest statistics) that you can use to analyze your Pinterest strategy. You will have access to impressions, engagement stats, followers, as well as top performing boards and pins. You will use these statistics to adapt and improve your content, keyword research, and pin design. To find out more about Pinterest Analytics check out this link.
Pinterest Business Google Analytics
Besides referring to your Pinterest Analytics to see what content is effective you will also want to sign up for a Google Analytics account.
To create a Google Analytics account, you will need an email, business name, and website. Google analytics can verify and confirm your Pinterest analytics. At times, Pinterest analytics can be glitchy, and you can refer to Google analytics for more stats.
To read more about Google Analytics click here.
Create Pinterest Boards
Create your Pinterest boards based on your business. If you are in the business of, for example, jewelry, you do not want to create boards about makeup. Unless, of course, you are also in the makeup business. Integrate keywords based on your business into your board names and descriptions. For more information about keywords read Pinterest Keyword Search.
Pinterest pins, your business pins, will be a visual representation of what you want your customers to see or do in the end. For pin design tips read this blog post and this post from a couple months ago. There are parts of a Pinterest pin that should be keyword optimized for optimal pin performance.
Pin Design Tool
I recommend using the Canva design tool. It is one of the best design tools for non designers. If you need help getting started using Canva read this post, Design Your Own Graphics.
Once you are set up with your Pinterest business account, you have Pinterest boards, pins, analytics, and you can now start scheduling your content to reach the masses on the Pinterest platform.
Good Things Take Time even in Pinterest Business
You’ve done everything you need to do to get your Pinterest moving in the right direction. Once you start scheduling your content to Pinterest it will take time for it to gain traction on the platform and in the algorithm. Don’t panic and stress that you aren’t doing something or that you are doing something wrong.
As you design, pin, and schedule, and then analyze (your analytics) you will see what works and doesn’t work in your Pinterest strategy.
If you have any questions or comments leave them below.